Partnership & Branding Opportunities

At High River Agricultural Society, we believe that when our community roots are strong, we all grow together. By sponsoring a signature event, you’re doing more than placing a logo; you’re investing in High River’s vibrant agricultural heritage and the next generation of local leaders. Partner with us today and let’s cultivate a lasting impact together.

Horse-drawn chuckwagon race on a dirt track at High River Agricultural Grounds with dust clouds, and a large crowd watching from a grandstand beam in the background.
Young girl riding a horse, smiling and waving, wearing a cowboy hat and western clothing.

Little Britches Rodeo

Supporting a seven-decade tradition. Since 1959, the High River Little Britches Rodeo has been the heart of our community’s Victoria Day weekend. Partnering with this historic youth event connects your brand to a legacy of sportsmanship and family values that spans generations. Join us in the arena to invest in our youngest athletes and showcase your business to the thousands of families who call the Foothills home. Let’s cultivate the next generation together.


Secure Your Brands Spot In The Arena

Download the 2026 Little Britches Sponsorship Package

A rodeo cowboy riding a bucking bull in a rodeo arena at Guy Weadick Rodeo with spectators in the stands watching.
Logo for Guy Wade Rodeo with a cowboy hat, a rope, and stylized text.

Be a part of the legend. The Guy Weadick Rodeo is where professional grit meets High River’s deep western roots. By partnering with us for this signature event, your brand takes center stage in front of thousands of fans, celebrating the heritage and heart of the sport that started it all. Join us in the arena and grow your brand alongside a High River tradition.


Secure Your Brands Spot In The Arena

Download the 2026 GWR Sponsorship Package

A team of horses pulling a chuckwagon with a driver in cowboy attire, on a dirt race track during a race at the Battle of the Foothills event.
A black logo with mountain outlines, a team of running horses pulling a covered wagon, and the text 'Battle of the Foothills'.

Feel the thunder and tradition. As a premier event on the chuckwagon circuit, the Battle of the Foothills brings heart-pounding speed and elite skill to the High River stage. Partnering with us for this signature race series puts your brand in the fast lane, providing high-octane visibility to a dedicated regional audience. Join us at the rail and connect your business with the legacy of the wagons.


Secure Your Brands Spot In The Arena

Download the 2026 BOTF Sponsorship Package

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